Responsibilities

• Content Creation
• Develop photo and video content for Instagram, Facebook, TikTok, and YouTube that feel authentic and platform-native.
• Shoot, edit, and publish content with a good mix of both run-and-gun cell phone style content with high-production value commercial style content.
• Highlight products, tell stories, and showcase the behind the scenes craftsmanship that goes into each piece.
• Social Media Strategy & Execution
• Work closely with the Marketing team to ensure content reflects the brand ethos and voice.
• Manage The Boardsmith’s presence across Instagram, TikTok, and other relevant platforms.
• Stay on top of trends, memes, and platform updates to ensure content is fresh and relevant.
• Build and execute content calendars that align with products, campaigns, and promotions mapping to brand goals.
• Community Engagement
• Engage with followers, respond to comments/messages, and foster two-way conversation.
• Collaborate with makers, influencers, and other relevant social media accounts to amplify reach.
• Leverage user-generated content and community stories to expand our brand reach.
• Performance Tracking
• Monitor performance metrics and use data to refine content strategy.
• Share insights with the marketing team to continually improve engagement and growth.
• On-site Coverage
• Be willing & excited to participate on the ground level The Boardsmith HQ in Frisco, TX to find and capture relevant stories where the products are made.

Requirements

• 4+ years of social media content creation and management (maker, woodworking, cooking, experience strongly preferred). Must provide example content from past experience.
• Demonstrated ability to create performative social content (show us your TikToks, Reels, or personal brand accounts that prove you know what works).
• Strong photo and video production skills (shooting and editing, primarily mobile-first tools like CapCut, InShot, etc.).
• Deep knowledge and passion for the maker & cooking community.
• Strong understanding of social media analytics and content performance.

Preferred

• Experience in graphic design & illustration
• Experience in Adobe Creative Suite (Photoshop, Illustrator, Lightroom, After Effects)
• Experience with Shopify, Klaviyo, Canva, Meta Ads, and GA4
• Basic understanding of woodworking
• Experience building ambassador or influencer programs and selecting corresponding platforms
• Relationships with/Access to chefs and chef’s kitchens in the DFW area

Benefits

• Paid holidays and vacation.
• Professional growth: ongoing training, mentorship, and opportunities to expand your skill set.
• Creative freedom: room to experiment, create, and leave your mark on a fast-growing brand.
• Collaborative culture: work alongside a passionate, supportive team that values craftsmanship and creativity.
• Impactful work: be part of a highly respected and celebrated company that creates world-class, heirloom quality products.