Responsibilities

• The Social Content Manager builds OhioHealth’s social content strategy, as well as managing and developing social content that points to OhioHealth’s owned channels.
• The content created by the person in this role helps raise brand awareness of the organization and its physicians, clinical experts and associates.
• Creates and maintains conversations with brand page audiences that educate and inform
• Works with OhioHealth departments and teams to answer community questions and address concerns brought to OhioHealth through social media and online review channels
• Creates strategy to build audience engagement on OhioHealth’s brand social channels as well as independent social review websites
• Grows audience engagement by providing regular, helpful content aligned with audience needs
• Create, edit and manage the production of content that is consistent with the OhioHealth brand, style and tone
• Contributes to brainstorms for OhioHealth content creation
• Attends OhioHealth events for social media support? Publishes relevant and consistent content to OhioHealth social channels
• Builds and contributes to OhioHealth’s thought leadership platforms and content

Requirements

• Bachelor's Degree (Required)
• 5-10 years of experience in a corporate, media, or agency setting
• Degree or equivalent experience
• Field of Study: Social Media, Digital Marketing, Journalism, Communication or related field
• Specialized Knowledge: Social media platforms and best practices (Facebook, Instagram, LinkedIn, TikTok, YouTube etc.)
• Social publishing and management tools (e.g., Sprout Social)
• Social media content creation (copywriting, basic visual/video content)
• Community management and audience engagement
• Understanding of social media performance metrics and reporting
• Knowledgeable in crisis management

Preferred

• Strong writing and communication skills
• Ability to manage multiple priorities and meet deadlines
• Detail-oriented with strong organizational skills
• Comfortable working in a collaborative, matrixed environment
• Proactive and solutions-oriented mindset
• Ability to deal with complex situations and confidential/sensitive issues