Responsibilities

• Social strategy across all four brands, primarily Instagram, TikTok, and Facebook.
• Weekly content planning and publishing calendars.
• Short‑form video concepts, photo storytelling, captioning, and content organization.
• Community management, including comments, DMs, and social‑driven lead nurturing.
• Monthly reporting focused on inquiries, bookings, and vendor signups, not vanity metrics.
• Guidance on what content needs to be captured each week so the business has a consistent pipeline of strong creative.
• Weekly content day A dedicated weekly content day. Once a week, there will be a planned content block in studio or on site where the social lead helps direct and capture intentional content for one or more of the brands.

Requirements

• Experience managing social for brands where the goal is actual revenue, bookings, or signups, not just engagement.
• Strong taste level, especially with photography, composition, design, and editorial presentation.
• Ability to manage multiple brands without flattening them into the same voice.
• Strong short‑form content instincts across Reels and TikTok.
• Comfortable taking initiative and functioning as the outside expert, not just waiting for instructions.
• Experience in weddings, events, lifestyle, photography, or design‑driven brands is a major plus.

Preferred

• Bay Area preferred
• Experience managing multi-brand social contracts as an outside expert