Social Media Manager

Responsibilities

• Social Media Management: Develop, schedule, publish, and monitor content across social media platforms in coordination with the Communications Director. Maintain an active and engaging social media presence consistent with the agency’s mission, brand standards, organizational voice, and communications strategy.
• Content Strategy & Planning: Develop social media and digital content calendars that support organizational priorities, campaigns, programs, services, events, fundraising initiatives, and community outreach efforts.
• Video Production/Photography: Conceptualize, script, shoot, edit, and produce engaging short- and long-form video content and photographs for social media, websites, presentations, events, recruitment, and other needs.
• Digital Storytelling: Identify and develop compelling stories that demonstrate the impact of Goodwill Gulf Coast and highlight the people, programs, businesses, donors, partners, and communities that make the mission possible.
• Content Creation: Create graphics, reels, short-form videos, promotional materials, presentations, digital advertisements, and other visual content for social media and digital communications.
• Platform Management: Stay current with emerging social media platforms, features, trends, algorithms, content formats, and best practices. Recommend new approaches and opportunities to increase audience engagement/reach.
• Community Engagement: Monitor social media channels, respond to comments and messages as appropriate, and foster positive relationships with followers, local social media influencers, and community members.
• Analytics & Reporting: Monitor and analyze social media and digital content performance, including reach, engagement, audience growth, video views, website traffic, and other relevant metrics. Provide regular reports and recommendations to the Communications Director.
• Leadership: Act as a positive role model for employees in all aspects of professional performance. Maintain adherence to all company policies and procedures.

Requirements

• Bachelor’s degree in Communications, Public Relations, Marketing, Digital Media, Film/Video Production or related field preferred.
• Proven work experience (at least 3 years) in social media management, digital marketing or a related field.
• Strong portfolio demonstrating proficiency in social media, videography, photography, or other digital content that showcases creativity, storytelling ability, and range of projects.
• Demonstrated experience managing organizational or professional social media accounts.
• Proficiency with social media management systems, scheduling platforms, email marketing platforms (i.e. – Constant Contact), digital advertising platforms, and digital analytics tools.
• Proficiency with Microsoft Office (Word, PowerPoint, Excel, etc.), Adobe Creative Suite (Illustrator, Photoshop, PremierPro, Canva, etc.), social media management tools, and video editing and graphic design software.
• Excellent written and verbal communication, including proofreading and editing skills.
• Strong graphic design skills with a demonstrated eye for aesthetics and detail.
• Outstanding organizational skills with ability to manage multiple projects/deadlines in a fast-paced environment.
• Strong knowledge of social media, content formats, audience engagement strategies, and digital media trends.