Social Media Manager

Responsibilities

• Manage the day-to-day social media presence across two artist projects.
• Develop and execute distinct social media and content strategies for each artist.
• Create and manage content calendars across TikTok, Instagram, Reels, YouTube Shorts, and other relevant platforms.
• Generate original content concepts and recurring social formats.
• Film and capture social-first content with the artists.
• Edit engaging short-form video content.
• Understand and implement strong hooks, pacing, storytelling, and retention techniques.
• Write captions and maintain a consistent and recognizable tone of voice for each project.
• Post, schedule, and optimize content across platforms.
• Identify relevant trends, memes, sounds, formats, and cultural moments — and understand which ones actually make sense for each artist.

Requirements

• You should have a strong instinct for social media, content, and internet culture and genuinely enjoy figuring out why certain content works.
• Has a deep understanding of TikTok, Instagram, Reels, and YouTube Shorts.
• Has strong short-form filming and editing skills.
• Understands hooks, pacing, storytelling, and audience retention.
• Has a strong creative eye and good visual instincts.
• Can consistently generate content ideas rather than waiting to be told what to make.
• Understands music, entertainment, and artist culture.
• Can recognize interesting, funny, emotional, or engaging moments that others might overlook.
• Is comfortable filming and working directly with artists.
• Understands the difference between jumping on trends and creating content that actually fits someone's identity.

Preferred

• Previous experience managing social media or creating content for musicians, creators, entertainment, podcasts, or other personality-led brands is highly regarded.