Responsibilities

• promoting brand awareness and building positive sentiment about Community Health Systems and its affiliated hospitals and healthcare systems via social media channels.
• help build relationships and engagement with online stakeholders, including patients, employees and prospective employees, industry peers, people who live in the communities where we operate, business partners and others who follow our company.
• developing a social media content calendar and the related posts
• executing social response strategies
• administration of social media management tools
• measuring and reporting various social media metrics
• using UTM and other methods to track social media clicks to websites and landing pages
• Collaborate with CHS marketing and communications team members to develop a comprehensive social media content calendar that includes positive stories from across the organization, useful health information, and topical, newsworthy posts for channels that may include, but are not limited to, LinkedIn, Facebook, Instagram, Twitter and YouTube
• Develop social media content for Community Health Systems’ social channels
• Develop a monthly library of social media content for CHS affiliated hospitals and healthcare systems to be deployed by local marketing directors
• Periodically develop social media content for company leaders
• Ability to produce video, animation, and other technical enhancements for social media is an advantage
• Monitor and engage with stakeholders on social media (respond to comments, answer questions, identify potential issues and trending content, etc.)
• Ensure social media downstream tracking through UTM codes and other methods and develop social media reporting dashboards to demonstrate engagement and other KPIs
• Analyze social media data to identify opportunities for optimization
• Provide guidance and social media training for hospital marketing leaders
• Work with digital marketing and content development teams to develop and place social media advertising to support patient acquisition, patient retention and other growth strategies
• Stay up-to-date on the latest social media trends, technology, platforms and algorithms, as well as healthcare related topics of interest
• Ensure tasks progress and are completed in a timely manner

Requirements

• Advanced knowledge of social media channels and associated reporting tools.
• Minimum 5 years of social media experience required
• Bachelor's degree in marketing, advertising, or a related field required

Preferred

• Healthcare experience preferred
• Experience using Hootsuite and Google Data Studio is preferred