Social Media Manager

Los Angeles, CA (On-site)

$90K/yr – $115K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end social for Chris McMillan Hair, owning strategy, content, and community across Instagram and TikTok.

  • Own day-to-day management of all social channels from strategy through execution.
  • Must-have: 5+ years in social media marketing with beauty or haircare experience.
  • Standout: strong portfolio showing content, growth, and campaigns across channels.

Job Description

Drive end-to-end social for Chris McMillan Hair, owning strategy, content, and community across Instagram and TikTok.

  • Own day-to-day management of all social channels — including Instagram and TikTok — from strategy through execution, ensuring a consistent, on-brand presence across platforms
  • Build and manage the social content calendar across channels, including planning, scheduling, and maintaining an organized and consistent posting cadence
  • Lead the development of content across platforms — from ideation through execution — ensuring everything is aligned with the brand and performs within each platform
  • Write and edit copy across all social channels, maintaining a clear and consistent brand voice
  • Build and grow a strong community across platforms, engaging daily through comments, DMs, and conversation to create a more connected and active audience
  • Support real-time and in-person social coverage for brand moments and events — including pop-ups, influencer events, and cultural moments
  • Manage social analytics and reporting across platforms (including tools like Dash Hudson), using data to inform content strategy and ongoing optimization
  • Partner closely with Creative, Marketing, Influencer, PR, and Retail teams to ensure alignment across campaigns, launches, and key brand moments
  • Collaborate with Customer Care to share insights, surface key themes from the community, and ensure a consistent brand experience across touchpoints
  • Lead efforts to gather and translate community feedback into actionable insights for product, content, and brand

Requirements

  • 5+ years in social media marketing and content creation, with direct experience in beauty or haircare
  • A strong portfolio that speaks for itself — show us the content you’ve created, the channels you’ve grown, and the campaigns you’ve led
  • Deep platform fluency across Instagram, TikTok, and emerging channels — you understand the algorithms, the formats, and how people actually consume content
  • Deep understanding of social trends, the creator economy, and digital-first brand building
  • Strong copywriting skills with experience developing and maintaining brand voice and tone across channels
  • Experience curating UGC for brand-owned channels — you know what belongs on the feed and what doesn’t
  • Proficiency with social analytics tools such as Dash Hudson; comfortable using data to inform strategy
  • Energized by a fast-paced, founder-led environment where you’re building something, not maintaining it

Preferred

  • 5+ years in social media marketing and content creation, with direct experience in beauty or haircare
  • A strong portfolio that speaks for itself — show us the content you’ve created, the channels you’ve grown, and the campaigns you’ve led
  • Deep platform fluency across Instagram, TikTok, and emerging channels — you understand the algorithms, the formats, and how people actually consume content
  • Deep understanding of social trends, the creator economy, and digital-first brand building
  • Strong copywriting skills with experience developing and maintaining brand voice and tone across channels
  • Experience curating UGC for brand-owned channels — you know what belongs on the feed and what doesn’t
  • Proficiency with social analytics tools such as Dash Hudson; comfortable using data to inform strategy
  • Energized by a fast-paced, founder-led environment where you’re building something, not maintaining it

Benefits

  • Beautiful office on the Sunset Strip, competitive salary, health benefits, and product perks.
Chris McMillan logo

Chris McMillan

After four decades behind the chair, Chris McMillan has become one of the most recognized and trusted names in hair. He's responsible for some of the most iconic looks in pop culture and has built a career rooted in artistry, authenticity, and education. Now Chris is channeling his expertise into creating professional-grade products for everyone. Our mission is simple – to deliver good hair to everyone.

Founded in 2025
West Hollywood, California, USA
15 employees (5 in marketing)

Traffic Signals

Monthly Visitors
3.2K
Traffic Source Mix
Search
37.8%
Direct
46.5%
Referral
5.7%
Social
8.7%
Paid
1.2%

Headcount Trend

Current headcount: ~15

Marketing Team

Marketing Team Size
4 (27% of company)
Median Career Experience
13 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
2