Responsibilities

• Content Creation – 30%
• - Create social-first content for Yokohama Tire across Brand, Product Marketing, Motorsports, enthusiast and community initiatives, including short-form video, photography, carousels and platform-native creative.
• - Concept, capture and edit original content designed specifically for Yokohama’s social channels, adapting creative approaches to the platform, audience and opportunity.
• - Turn existing assets into compelling social stories through thoughtful selection, sequencing, editing and social-first creative development.
• - Draft social copy using Yokohama’s established brand voice, historical content, available tools and client feedback, incorporating learnings into future work.
• - Support major campaigns and special projects, taking ownership of assigned social deliverables from concept through publishing.
• Social Execution & Community Management – 30%
• - Actively source, evaluate and organize high-quality content from Yokohama’s digital asset management system, event libraries, partners and other approved sources.
• - Schedule and publish approved content across major social platforms including Instagram, Facebook, Threads, TikTok, YouTube and X.
• - Lead day-to-day monitoring and engagement across Yokohama’s social channels, including comments, mentions, tags, user-generated content and relevant community conversations.

Requirements

• The ideal candidate will have 3-5 years of professional social media, digital content, automotive media or related marketing experience, with strong familiarity with automotive, motorsports and enthusiast culture and the communities, language and experiences surrounding car culture; familiarity with automotive events such as races, car shows, enthusiast gatherings, track events, industry events or similar environments strongly preferred.
• Strong knowledge of major social platforms including Instagram, Facebook, Threads, TikTok, YouTube and X, with an understanding of how content and audience behavior differ across platforms.
• Demonstrated ability to create engaging social-first content, including photography, short-form video and platform-native creative.
• Strong visual judgment and ability to select imagery and assets that tell a compelling story.
• Strong writing skills with the ability to learn and consistently apply an established brand voice.
• Ability to capture and edit usable social content quickly in fast-moving live environments.
• Working knowledge of social media publishing, community management, reporting and social listening tools.
• Highly receptive to feedback with a demonstrated ability to retain and apply client input to future work.
• Strong attention to detail, particularly when working with product information, motorsports results, partner relationships and time-sensitive content.
• Exceptional organizational and time-management skills with the ability to manage multiple projects and changing priorities.

Benefits

• Hybrid working environment requiring in-person work at the client office in Santa Ana, CA two days per week
• Business hours are 9:30 to 5:30 Pacific Standard Time
• Eligible health benefit packages offered (medical with optional vision and dental)
• Generous PTO
• Eligible 401k retirement plan option with company match
• Flexible work schedule and environment
• A leadership team that will be invested in your growth and education