Social Media Manager, CEO Personal Brand

Responsibilities

• Build a close working relationship with STN's CEO, developing a deep understanding of his voice, interests, expertise, and audience.
• Proactively identify content opportunities from conversations, meetings, travel, speaking engagements, industry developments, and everyday moments.
• Develop and pitch compelling social-first concepts that authentically reflect the CEO's personality and point of view.
• Capture, edit, write, and publish content across priority executive social channels.
• Establish a consistent content cadence and manage calendars, assets, approvals, and publishing workflows.
• Transform podcasts, interviews, speaking engagements, and business insights into engaging social content.
• Travel as needed to support executive content capture, conferences, and industry events.
• Analyze performance and recommend new formats, topics, and creative approaches to strengthen executive thought leadership.
• Translate STN's Marketing strategy into compelling social content that builds awareness and engagement with our ideal customer profile.
• Own STN's social calendars, ideation, copywriting, publishing, community management, and day-to-day execution.

Requirements

• Strong understanding of social platforms, trends, and platform-native content creation.
• Exceptional content instincts with the ability to identify opportunities and develop ideas without a formal brief.
• Strong creative judgment and copywriting skills, with the ability to adapt voice across executive and brand channels.
• Hands-on experience capturing, editing, and producing social-first photo and video content.
• Confidence working directly with executives, directing content capture, and bringing ideas forward proactively.
• Ability to independently manage content calendars, approvals, publishing, community management, and deadlines.
• Strong understanding of sports, entertainment, business, marketing, and internet culture.
• Experience using social performance and audience insights to inform creative decisions and improve content.
• Strong cross-functional collaboration across Marketing, Social, Creative, and Leadership teams.
• Ability to move quickly and exercise sound judgment in fast-moving environments.

Preferred

• Proficiency with CapCut, Photoshop, and similar social content creation tools preferred.
• Experience with LinkedIn executive thought leadership and B2B content preferred.
• Agency and sports or entertainment industry experience preferred.