Responsibilities

• Develop Breakthrough Social Content. Deliver compelling content to increase brand equity, engage consumers, and drive cultural relevance for our brands. Develop editorial calendar with appropriate balance of proactive and real-time content. This is a creative, entrepreneurial role, as we develop much of our content in house.
• Build Community. Lead community management for your brands; increase brand engagement and positive sentiment, and appropriately intersect organic social conversation.
• Lead Social Listening. Own social listening to keep pulse on brand sentiment and conversation themes, and report regularly on key learnings to Brand and Integrated Marketing teams.
• Own Analytics and Optimization. Analyze performance, and report on progress against KPIs. Identify key insights, and develop recommendations for ongoing optimization.
• Social Evangelist. Be a social evangelist in the business, helping influence the adoption of, and enthusiasm for, social media across the organization while keeping atop emerging technologies and trends.

Requirements

• 6-8 years social media experience, ideally with both client-side and food/consumer packaged goods experience.

Nice to Have

• Highly creative with experience developing effective social content, both in-house and by leveraging content partners and UGC.
• Experience managing influencer relationships and/or brand ambassador programs, a plus.
• Strong understanding of social channels (specifically TikTok and Instagram) and tools, with history of hands-on-keyboards execution.
• Balance of strong strategic thinking and flawless execution, with impeccable attention to detail.
• Bias toward innovation and experimentation.
• Excellent communication/presentation skills; ability to inform, influence and negotiate across functions and with all organization levels. Ability to story tell well via PowerPoint.
• Experience with influencer relationships across platforms with a point of view on best practices.
• Technologically savvy with knowledge of social analytics and content creation tools.

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.