Responsibilities

• Serve as day-to-day campaign lead for social across tentpole and always-on campaigns, managing end-to-end execution from creative briefing through post-mortem
• Partner with the Social Media Manager on overarching campaign strategy, translating strategic direction into actionable social plans with clear timelines, deliverables, and ownership
• Coordinate with REVERB and other external agency partners on asset creation, feedback cycles, and delivery schedules
• Lead campaign war rooms during peak moments, ensuring real-time content is on-brand, on-strategy, and approved
• Support communications strategy and execution for Wrapped and other major cultural tentpoles
• Manage cross-functional coordination with marketing, editorial, creative, and global market teams to ensure campaign alignment
• Run post-campaign analysis, surfacing performance insights, learnings, and recommendations
• Own the strategic reimagination of @ThisIsSpotify's presence on X, developing a differentiated content strategy and voice for the platform
• Create and publish content for X, including real-time trend responses, campaign amplification, and always-on storytelling
• Edit and produce short-form video content to recap campaign moments and cultural coverage

Requirements

• 5+ years of experience in social media management, with a focus on campaign execution and platform strategy
• Proven track record of leading social campaigns end-to-end for a major consumer brand or entertainment company
• Deep expertise across Instagram, TikTok, X, Threads, and emerging platforms — with a strong point of view on what works where
• Strong writing and editing skills with the ability to craft engaging copy across different platform voices and tones
• Video editing proficiency — you can turn raw coverage and campaign footage into polished recaps and social-native content
• Experience managing agency and vendor relationships, including creative feedback and delivery workflows
• Sharp cultural instincts — you're always plugged into what's trending and understand how to make a brand part of the conversation
• Operational rigor — you can build and manage timelines, briefs, and cross-functional workflows without dropping balls
• Comfortable working with senior leaders and cross-functional partners across multiple priorities
• Experience with corporate or brand communications on social

Benefits

• health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, and paid sick leave