Own and optimize organic social across multiple platforms for a science-focused audience, balancing brand storytelling with real-time engagement and cross-functional collaboration to inform paid strategy.

• Develop and execute a cohesive, channel-specific organic social media strategy aligned with the Academy's brand positioning, campaign calendar, and institutional priorities.
• Create, write, and produce original content across all owned social channels including Instagram, TikTok, and Facebook, balancing brand storytelling, on-site visitation, science communication, and audience engagement.
• Develop and manage the Academy's social content calendar, ensuring consistent publishing cadence and strategic alignment across campaigns, exhibits, events, and mission-driven moments.
• Partner with internal teams/staff to source content, surface stories, and identify real-time opportunities for social engagement.
• Manage and moderate the Academy's social community: respond to comments, messages, and mentions in a timely, brand-appropriate way; escalate issues as needed.
• Oversee online reputation management, monitoring brand sentiment and coordinating responses to customer feedback across social channels on Sprout.
• Maintain and evolve the Academy's social media brand guidelines, ensuring visual and tonal consistency across all channels.
• Partner with the Associate Director, Brand Marketing, agency partners, and internal stakeholders to support the execution of paid social campaigns.
• Provide organic content insights, audience data, and platform expertise to inform paid social strategy across campaigns.
• Coordinate asset delivery and creative input for paid social placements, ensuring consistency between organic and paid social presence.