Responsibilities

• Develop a rapid-response content plan to maximize the current viral momentum (5M+ views and growing)
• Identify the highest-impact next moves: follow-up content, collaborations, duets, response videos, and platform-specific reposts to sustain algorithmic reach
• Optimize posting cadence, timing, and platform-specific formatting to keep the content surfacing across TikTok, Instagram Reels, YouTube Shorts, and emerging platforms
• Engage with the surge of new followers, commenters, and potential collaborators in real time to build community while attention is high
• Develop a cohesive brand identity and voice for Anthony (Tarzanthony / Tony Love) and Bivon’s presence under the Boredom Fighters umbrella
• Create a multi-platform channel strategy: define the role of each platform (TikTok for discovery, Instagram for community, YouTube for long-form and music, etc.) and tailor content accordingly
• Build and manage a content calendar that balances viral/entertainment content with mission-driven storytelling about music education impact
• Develop content pillars and recurring series that give audiences a reason to follow and stay engaged beyond the initial viral hit
• Ensure brand consistency across all touchpoints—bios, links, visual identity, tone of voice, and cross-platform messaging
• Develop and execute a monetization strategy that leverages the viral audience: merchandise, music releases, brand partnerships, sponsored content, platform creator funds, and donation funnels

Requirements

• Proven track record of growing social media accounts, with specific experience capitalizing on viral content and sustaining momentum
• Deep fluency in TikTok and Instagram algorithms, content formats, and best practices for short-form video
• Experience developing multi-platform content and channel strategies (not just posting—strategic thinking about why each platform matters)
• Strong understanding of social media monetization: creator funds, brand deals, merch integration, donation funnels, and audience-to-revenue conversion
• Excellent writing and communication skills with the ability to adapt tone for different audiences and platforms
• Proficiency with social media scheduling, analytics, and reporting tools
• Ability to move fast—this role requires real-time responsiveness to trends and momentum
• Self-motivated and organized, with the ability to work independently in a remote environment

Preferred

• Experience in the music industry, artist management, or music marketing
• Experience with non-profit organizations or mission-driven brands
• Video editing and graphic design skills (CapCut, Canva, Premiere, or similar)
• Experience managing influencer collaborations and brand partnerships
• Familiarity with email marketing platforms and landing page builders
• Passion for music education, youth development, or community impact work