Responsibilities

• Set and execute multi-audience social strategies across Meta, LinkedIn, Instagram, YouTube, and other evidence-supported channels.
• Partner with Publisher Acquisition to launch targeted paid campaigns that deliver qualified candidates into the recruiting funnel.
• Author clear creative briefs for Design and Video teams, directing short-form video, graphics, and copy from concept through launch.
• Build ready-to-use social content toolkits, local templates, and training calendars to support our field Publishers.
• Curate a steady pipeline of Publisher success stories, advertiser proof, client testimonials, and event coverage.
• Run continuous A/B tests and track channel metrics, conversion rates, and cost efficiency to optimize spend and content strategy.
• Manage daily social interactions and collaborate with Communications on reputation management and sensitive announcements.

Requirements

• 4+ years of experience leading organic and paid social campaigns for a brand or agency, including direct ad budget ownership.
• Hands-on experience building and optimizing paid social campaigns on Meta, with LinkedIn experience strongly preferred.
• Exceptional writing skills paired with the ability to concept, brief, and direct short-form video and visual assets.
• Practical experience using social management, publishing, and analytics tools like Sprout Social, Hootsuite, HubSpot, or Google Analytics.

Preferred

• Experience in recruitment marketing, employer branding, candidate acquisition, or distributed sales models.
• Background in supporting, enablement, or training for franchises, multi-location businesses, or independent contractors.
• Hands-on experience with Adobe Creative Cloud, Canva, CapCut, monday.com, and practical AI content tools.
• Proven track record of translating channel analytics into actionable shifts in content, targeting, and budget allocation.