Responsibilities

• Develop industry positioning and competitively differentiated messaging based on customer research, industry insights, and product knowledge.
• Bring new products and features to market through an industry lens by taking the lead on content creation - planning, creating/managing deliverables and timelines in order to maximize impact
• Work closely with Brand, Creative, and Demand Generation teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, tradeshow collateral, email nurture, etc).
• Partner with Channel and Sales Enablement teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates.
• Become an industry subject matter expert, evangelist, and cross-functional leader who unites Marketing, Sales, and Enablement teams to drive business results.

Requirements

• 3+ years of product marketing or related working experience in B2B SaaS or IoT
• Bachelor’s degree required
• MBA preferred or graduating from an accredited MBA program in 2027
• Ideal candidates have experience developing positioning and messaging across a portfolio of products
• Self-directed and able to operate independently in a fast-paced environment
• Exceptional writing skills with meticulous attention to detail and ability to write content for a variety of audiences
• Experience working cross-functionally with teams including Demand Generation, Sales, Creative, Enablement, and Product.
• Willingness to travel domestically for events and conferences

Benefits

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Starting January 2027, Verkada will match a portion of an employee’s 401(k) contributions based on eligible earnings. Match vests on 2 year anniversary
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches provided daily