Head of Forma Solution Marketing

Denver, CO (On-site)

$159K/yr – $284K/yrSenior Level12+ years expFull time

Posted 3 days ago

Job Summary

Own the market narrative and messaging for Autodesk Forma, shaping platform strategy and executive-ready enablement across product, sales, and analysts.

  • Define long-term market narrative for Forma
  • Influence roadmap with Product Management and Strategy
  • Develop executive-ready messaging and sales enablement

Job Description

Responsibilities

  • Define the long-term market narrative for Autodesk Forma as a strategic solution connecting design, planning, construction, and operations
  • Develop differentiated messaging that ladders to the Design and Make intelligence category
  • Partner with Product Management and Strategy to influence roadmap discussions and translate innovation into customer value
  • Create executive-ready messaging, keynote content, customer stories, analyst presentations, and sales enablement that elevate Autodesk's leadership in AEC
  • Lead competitive programs that emphasizes Autodesk's unique strengths while anticipating shifts in market dynamics and customer expectations
  • Establish clear frameworks for communicating complex platform capabilities, across experience, data management and AI workflows
  • Build and mentor a world-class solution marketing organization with a strong culture of customer obsession, strategic thinking, and operational excellence

Requirements

  • 12+ years of experience in enterprise software product marketing or solution marketing, including leadership of high-performing global teams
  • Experience developing category-level narratives that shift market perception and establish strategic differentiation
  • Demonstrated success bringing platform technologies, cloud solutions, AI capabilities, and digital transformation initiatives to market
  • Strong executive communication skills with experience presenting to customers, analysts, partners, and senior leadership
  • Proven ability to influence cross-functional organizations without direct authority
  • Experience partnering closely with Product Management, Engineering, Design, Sales, and Customer Success organizations
  • Exceptional storytelling skills with the ability to simplify complex technologies into compelling business outcomes
  • Bachelor's degree required; MBA or equivalent experience preferred

Preferred

  • Experience with cloud platforms, AI workflows, and connected data ecosystems
  • Deep experience helping organizations transition from product-centric to solution-led marketing and selling
  • Experience in shaping solution-level categories and influencing analyst perspectives
  • Pashion for helping customers transform the way the built world is designed, built, and operated

Benefits

  • From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/
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Autodesk

4.3 Glassdoor

Autodesk is changing how the world is designed and made. Our technology spans architecture, engineering, construction, product design, manufacturing, and media and entertainment. We empower innovators everywhere to solve challenges, big and small. From greener buildings to smarter products and more mesmerizing blockbusters, Autodesk software helps our customers design and make a better world for all.Over 100 million people use Autodesk software, like AutoCAD, Revit, Maya, 3ds Max, Fusion 360, SketchBook, and more, to unlock their creativity and solve important design, business, and environmental challenges. Our software runs on both personal computers and mobile devices. It taps the infinite computing power of the cloud to help teams around the world collaborate, design, simulate, and fabricate their ideas in 3D.We provide exceptional compensation and benefit packages, and we’d love for you to join us. We’re proud to be an equal opportunity employer, and we consider all qualified applicants without regard to race, gender, disability, veteran status, or other protected category. To see our culture in action, check out #AutodeskLife.We are headquartered in the San Francisco Bay Area and have over 10,000 employees worldwide.

Founded in 1982
San Francisco, California, USA
16K employees (1,401 in marketing)
88% recommend to a friend
95% CEO approval

Salaries

Posted range

$159K/yr – $284K/yr

Taken straight from the job posting.

See all Autodesk salaries

Funding

Total Funding
$1.5B
Last Raise
$1.5B
Post IPO Debt, 10 months ago

Funding History

  • May 2025
    Post IPO Debt • $1.5B
  • Aug 2020
    Seed

Traffic Signals

Monthly Visitors
33.7M
Monthly Google Ads Budget
$558.7K
Traffic Source Mix
Search
46.2%
Direct
48.6%
Referral
3.9%
Social
0.4%
Paid
0.9%

Headcount Trend

Current headcount: ~15.7K

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Head of Forma Solution Marketing

Autodesk · Denver, CO · On-site