Responsibilities

• Develop and execute a comprehensive organic social media strategy across all platforms including TikTok, Instagram, and LinkedIn that drives awareness and engagement.
• Create, produce, and schedule high-quality content including static graphics, short-form video, reels, and stories.
• Film, edit, and produce video content in collaboration with center teams, clinical directors, and marketing leadership to authentically represent our brand and services.
• Build and manage a proactive content calendar, ensuring consistent posting cadence across all regions and platforms.
• Monitor platform performance and deliver regular reporting on reach, engagement, and content effectiveness with actionable recommendations.
• Stay current on social media trends, platform algorithm changes, and best practices, adapting strategy accordingly and bringing new ideas proactively.
• Monitor and respond to all direct messages, comments, and inquiries across organic posts and paid ad placements in a timely manner - same day where possible.
• Engage consistently with followers, partner organizations, and community members to grow credibility and trust in each market.
• Own and manage our online reputation strategy on relevant platforms, including Google and Yelp.
• Launch, manage, and continuously optimize review generation campaigns to improve star ratings and review volume across all locations.

Requirements

• Bachelor’s degree in marketing, digital media, or equivalent professional experience.
• 3-5+ years of experience in social media management, online reputation management, or a combined digital marketing role.
• Demonstrated ability to independently manage a high volume of responsibilities across multiple locations with minimal oversight.
• Proficiency in social media platforms (Facebook, Instagram, TikTok, LinkedIn) and scheduling tools (Later, Hootsuite, Sprout Social, or similar).
• Experience managing Google Business Profile, Yelp, and other business listing platforms across multiple locations.
• Strong video filming and editing skills - comfortable producing short-form content independently using a smartphone and/or basic editing tools.
• Exceptional organizational skills with a proven system for tracking, prioritizing, and executing multiple concurrent projects.
• Fast, proactive communicator who flags issues early and follows through consistently.
• Strong written voice with the ability to adapt tone for community engagement, review responses, and brand content.

Preferred

• Familiarity with CRM systems (like Salesforce) and understanding of the sales funnel.
• Familiarity with HIPAA considerations and sensitivity when creating content or responding to reviews in a healthcare or behavioral health setting.
• Working knowledge of paid social media and how organic and paid strategies complement each other across the funnel.
• Experience with project management tools such as Asana, Monday.com, Notion, or similar platforms to manage workload and communicate progress.

Benefits

• Competitive pay with optional On-demand paychecks thruDailyPay- get paid on your own schedule!
• 401K Plan with company match after 6 months of employment
• Paid Personal Time Off
• Paid Holidays
• Paid Sick Leave
• Medical, Dental and Vision insurance
• Opportunities for career advancement
• Performance and promotion raises
• Free Telehealth:Free 24/7 access to a doctor via telehealth for you and your dependents with no limits and no co-pays
• Free Telehealth Mental Health:Free access to a mental health counselor via telehealth for you and your dependents (over age 13) with no limits or co-pays