Responsibilities

• Develop and execute a comprehensive organic social media strategy across all platforms including TikTok, Instagram, and LinkedIn that drives awareness and engagement.
• Create, produce, and schedule high-quality content including static graphics, short-form video, reels, and stories.
• Film, edit, and produce video content in collaboration with center teams, clinical directors, and marketing leadership to authentically represent our brand and services.
• Build and manage a proactive content calendar, ensuring consistent posting cadence across all regions and platforms.
• Monitor platform performance and deliver regular reporting on reach, engagement, and content effectiveness with actionable recommendations.
• Stay current on social media trends, platform algorithm changes, and best practices, adapting strategy accordingly and bringing new ideas proactively.
• Monitor and respond to all direct messages, comments, and inquiries across organic posts and paid ad placements in a timely manner - same day where possible.
• Engage consistently with followers, partner organizations, and community members to grow credibility and trust in each market.
• Own and manage our online reputation strategy on relevant platforms, including Google and Yelp.
• Launch, manage, and continuously optimize review generation campaigns to improve star ratings and review volume across all locations.