Responsibilities

• Develop and execute BEDGEAR's organic social media strategy across Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn, and emerging platforms.
• Own the social content calendar, publishing schedule, and platform-specific content strategy.
• Monitor industry trends, platform updates, competitive activity, and consumer behavior to continuously evolve content strategies.
• Ensure all content reflects BEDGEAR's brand positioning, product messaging, and business priorities.
• Partner with Paid Media to maximize the performance of high-performing organic content.
• Serve as BEDGEAR's primary creator of organic social media content.
• Capture, edit, and publish high-quality photo and video content for Instagram Reels, TikTok, YouTube Shorts, Stories, and emerging video-first platforms.
• Plan and execute social-first storytelling around: Product launches, Retail merchandising, Retail partner visits, Sleep education, Product demonstrations, Company initiatives, Marketing campaigns, Innovation
• Produce engaging behind-the-scenes content highlighting product development, manufacturing, testing, and company culture.
• Create compelling lifestyle, educational, and product-focused content aligned with marketing campaigns.
• Develop recurring social content series that build audience engagement and strengthen brand recognition.
• Collaborate with Creative to ensure visual consistency while maintaining platform-native authenticity.
• Create engaging content from retail floors, merchandising displays, product installations, and showroom environments.
• Attend retail partner events, trade shows, market events, product launches, sales meetings, and internal company events to capture real-time content.
• Showcase how BEDGEAR products are experienced in retail environments.
• Partner with Retail Experience & Trade Marketing and Sales teams to identify ongoing retail storytelling opportunities.