Social Media Manager

Responsibilities

• Develop and implement extensive overall social media strategies and content plans that vary across platforms, drive back to sales and increase brand awareness.
• Create a biweekly posting calendar across all social channels that ladder back to the 360-marketing plans.
• Oversee and develop the creation of compelling, on-brand content that resonates with our audience and drives engagement. Collaborate with internal teams to ensure consistent messaging and aesthetics.
• Collaborate directly with the CEO on select brand initiatives, ensure alignment with company vision and leadership priorities.
• Schedules and publishes daily video and photo assets (IG, TikTok, Facebook, Pinterest, Twitter, YouTube, LinkedIn).
• Briefs and delegates tasks efficiently and effectively to direct reports to ensure content and social needs are met and align with the brand mission/vision.
• Writes copy for social posts and creates social standards when it comes to tone of voice, emojis use etc.
• Amplifies the company voice across social media DMs by responding to social media posts and developing discussions within a timely manner.
• Utilize analytics tools such as Dash Social to monitor performance, gain insights, and refine strategies to maximize impact and ROI.
• Cultivate a loyal online community by engaging with followers and other social accounts staying relevant in pop culture.

Requirements

• 3+ years of experience in leading social strategy with a demonstrated portfolio of work
• Beauty Experience preferred
• Strong communication, conceptual thinking, and management skills
• Detail-oriented and passionate about social media
• Keen eye for typography, visual design and photography
• Proactive team player and collaborator
• Strong multi-tasker and ability to handle high-volume of work under tight deadlines
• Organized with exceptional time-management skills

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance