Responsibilities

• Make BARK one of the internet's favorite brands by leading our social media and content strategy across every platform.
• Build an AI-enabled content engine that helps the team create smarter, move faster, and spend more time making great ideas instead of managing repetitive work.
• Keep BARK delightfully unpredictable by developing original social-first campaigns, partnering with creators, jumping on the right cultural moments, and occasionally creating a few of our own.
• Use performance data, social listening, audience insights, and emerging AI tools to continuously improve our creative strategy and uncover opportunities for the broader business.
• Lead and develop a high-performing team while fostering a culture of curiosity, experimentation, ownership, and creative ambition.

Requirements

• A portfolio that makes us say, "Wait...you did that?"
• Experience leading social media and content strategy for a consumer-facing brand with work that drove meaningful business impact.
• Deep understanding of today's social platforms, creator economy, internet culture, and how people actually consume content.
• Experience using AI throughout the creative process—from ideation and research to workflow automation, content production, social listening, and performance analysis.
• Strong creative instincts balanced with a healthy respect for data.
• Experience building content strategies that combine original creative, creators, user-generated content, and community.
• Experience leading and developing high-performing teams, agencies, or creators.
• A bias toward experimentation, curiosity, and finding smarter ways to work.
• The ability to zoom out and think strategically while still getting excited about writing the perfect caption or jumping into the comments.
• Must love dogs.

Benefits

• equity
• comprehensive healthcare for both you and your pup
• pet wellness benefits
• 401(k)
• team lunches
• cold brew on tap
• plenty of dogs to pet throughout the day