Responsibilities

• Content Execution & Publishing: Manage the daily publishing workflow across all platforms (YouTube, Instagram, LinkedIn, Facebook) for both the ALM consulting brand and Platinum Resorts physical facilities.
• Team Leadership: Direct our virtual assistant editing team (Gabe and Irvine), providing real creative direction, reviewing video cuts, and ensuring high-quality output rather than just assigning tasks.
• Short-Form Strategy: Analyze Instagram Insights and adapt our YouTube-first strategy for short-form platforms. Mine long-form footage (podcasts, series) to identify high-performing clips and write compelling hooks.
• Community Management: Handle daily posting, captions, DMs, and comments across all platforms to foster engagement and build our community.
• Performance Tracking: Maintain weekly scorecards, track KPIs (Intro Calls booked, qualified leads, audience growth), and participate in L10 meetings to report on content performance.
• Strategic Alignment: Work closely with the Fractional YouTube Strategist to ensure daily execution aligns with monthly content themes, business milestones, and overall strategy.
• Agency Development: Successfully run marketing for ALM and Platinum Resorts to prove internal systems, paving the way to offer packaged marketing services to ALM Strategic Partners.