Responsibilities

• Building and growing our social presence (Instagram + TikTok) from the ground up
• Engaging daily with our target audience (comments, DMs, outreach)
• Creating hype and curiosity leading up to launch
• Turning behind-the-scenes moments into content
• Working with the founders to guide what should be filmed and posted
• Partnering with local creators and micro-influencers
• Driving follower growth, engagement, and audience capture (waitlist, DMs, etc.)

Requirements

• Experience growing a social media account from 0 (or early stage) to meaningful traction
• Deep understanding of Instagram and TikTok culture
• Strong writing skills (short-form, punchy, culturally relevant)
• Proactive, fast-moving, and comfortable operating without heavy structure
• Ability to think beyond content—this role is about growth and attention

Preferred

• Based in Miami (or able to be present locally for content capture)
• Experience in food, hospitality, or consumer brands
• Familiarity with influencer outreach and partnerships