Responsibilities

• Follow the Founder 2x per week to capture behind-the-scenes, lifestyle, fashion, and day-in-the-life content
• Create, edit, and publish engaging reels and short-form videos across Instagram
• Post content 2–3 times per week aligned with the brand aesthetic and social goals
• Brainstorm and execute original content ideas that increase brand awareness and engagement
• Stay on top of trends, platform updates, viral formats, and emerging social opportunities
• Help shape the founder’s social voice and visual direction
• Assist with content planning and maintaining a consistent posting calendar
• Monitor content performance and engagement to help inform future creative direction

Requirements

• Experienced in social media content creation, photography, and short-form video editing
• Strong storyteller with a creative eye for fashion, luxury, and branding
• Deep understanding of Instagram Reels, and current digital trends
• Responsible, organized, proactive, and collaborative
• Comfortable filming in dynamic settings and working closely with a founder
• Able to independently manage multiple content projects and deadlines
• Location: New York City — in-person required 2x per week

Preferred

• Experience growing or managing high-profile or founder-led social accounts
• Familiarity with CapCut, Adobe Premiere, Final Cut, or similar editing tools
• Passion for fashion, startups, e-commerce, and brand building