Social Media Manager

Fayetteville, AR (On-site)

$50K/yr – $60K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end social content and influencer programs across multiple client accounts, translating brand voices into platform-native storytelling, calendars, and community engagement.

  • Content Production: shoot, edit, caption, and design assets across Instagram, TikTok, Facebook, and LinkedIn to drive engagement.
  • Influencer & Partnerships: manage outreach, briefs, tracking, and reporting; build and maintain creator rosters and local partnerships.
  • Strategy & Community: own monthly calendars, platform trend adoption, scheduling, and audience management with client-facing communication.

Job Description

Responsibilities

  • Shoot and edit photo and video content for client accounts across Instagram, TikTok, Facebook, and LinkedIn
  • Edit short-form video with a real eye for pacing, sound, and storytelling, not just trimming clips
  • Write captions that sound like each client, not like a template
  • Build shot lists and creative briefs for planned shoots
  • Design graphics and assets in Canva that stop the scroll
  • Stay on top of platform trends — formats, sounds, features — and actually use them
  • Own the social media strategy for your assigned accounts with support from Account Directors
  • Build and manage monthly content calendars across Instagram, TikTok, Facebook, and LinkedIn — themes, formats, cadence, and campaign moments
  • Schedule and publish content using Metricool
  • Keep clients informed and confident — responsive communication, no surprises

Requirements

  • 3–5 years managing social media in an agency or multi-client environment
  • Deep, working knowledge of Instagram, TikTok, Facebook, and LinkedIn — how each platform works, who uses it, and what performs
  • Hands-on content creation experience — you can shoot, direct, and edit, not just plan and schedule
  • Experience managing influencer programs — outreach, briefs, tracking, and reporting
  • Strong copywriting with the ability to hold different brand voices across different clients
  • Proficient in Metricool or a comparable scheduling and analytics platform
  • Organized enough to run multiple accounts without things slipping
  • Comfortable presenting your work and defending your thinking in a client meeting
  • You are curious about this work — you follow accounts you love, you notice what's working, you think about why
  • You take ownership of your accounts from start to finish

Preferred

  • Adobe Suite experience is a strong plus
  • Canva proficiency

Benefits

  • Work that is genuinely connected to the community you live in
  • A small, founder-led team where your contributions are visible and valued
  • Strategy-first culture — we think before we act, and we do the work well
  • Health insurance — employer contribution toward premium
  • Unlimited PTO
  • Robust paid holiday calendar
  • 401k with 3.5% match

Headcount Trend

Current headcount: ~251

Marketing Team

Marketing Team Size
19 (8% of company)