Social Media Manager, Action Sports

Responsibilities

• Own day-to-day management of the team's social channels (TikTok, Instagram & Facebook), producing, editing, and publishing a high volume of short-form video content.
• Source standout tricks, runs, slams, viral moments, and trending topics from competitions, training sessions, and athlete channels.
• Build athlete-led storytelling (profiles, hero storylines, behind-the-scenes access, rivalries, progression) that turns the team's athletes into personalities fans follow.
• Create timely, compelling edits and recurring content series that align with current social trends, platform best practices, and the competition calendar.
• Apply social-native editing techniques (on-screen text, captions, trending sounds, transitions) to maximize virality and audience engagement.
• Speak authentically to core action sports communities while making content accessible to new and casual fans, with a distinctly New York voice.
• Collaborate with athletes, team staff, partners, and internal content teams to build a programming calendar tied to events, athlete news, and local and cultural moments.
• Integrate sponsor and partner deliverables into content in a way that feels native to the feed.
• Capture, clip, and publish live during competition days, including weeknights and weekends.
• Shoot mobile content on-site at competitions, training sessions, and fan activations; travel as required.

Requirements

• Extensive knowledge of and passion for action sports, including their athletes, history, and culture.
• Proven experience producing and editing short-form video content for social media.
• History of growing a sports, team, or athlete social account across multiple platforms through community engagement and distinctive editing styles.
• Proficiency in video editing software is a must (Adobe Premiere, After Effects, CapCut, or equivalent).
• Strong understanding of social media trends and platform algorithms, particularly for sports content.
• Comfortable shooting high-quality mobile content in fast-moving, live event environments.
• Creative mindset with a sharp eye for viral moments and storytelling opportunities.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Excellent communication and collaboration skills.