Responsibilities

• Oversee strategy, content development and community management for organizational-level social media accounts with support from the Communications Associate and public relations agency of record.
• Partner with the communications team on integrated digital storytelling and public affairs campaigns, organizational and program announcements, executive visibility, and editorial calendar.
• Coordinate with the external affairs track of the communications team and Science social media team on issues management.
• Provide strategic guidance on development of multimedia assets and create assets when appropriate.
• Manage the Marketing Communications (MarComms) Network Social Media Subgroup, including running monthly meetings, providing social media guidance, and coordinating organization-wide campaigns.
• Collaborate with the Digital Communications Manager on digital analytics to inform data-driven decisions and improve performance; participate in cross-department Digital Analytics Group and initiatives.
• Provide paid media expertise across the organization and manage team-led paid media campaigns.
• Manage social media management platforms, including social media scheduling and listening tools.
• Serve as lead strategist for the establishment of social media accounts and presence on any new platforms.
• Stay abreast of best practices in social media to evolve strategy and serve as subject matter expert.

Requirements

• Bachelor’s degree in communications, journalism or another relevant field.
• 5-7 years’ experience with social media strategy, tactics, and analytics.
• Experience navigating social media crises.
• Experience managing earned and paid media campaigns.
• Familiarity with building audience profiles and identifying where those audiences engage online.
• Familiarity with AP style, content management systems, and video and social media platforms.
• Experience with project and social media management tools, such as Sprout Social and Meltwater.

Benefits

• AAAS currently provides the following benefits for this position: paid vacation leave, paid sick leave, paid holidays, health insurance, flexible spending account, dental insurance, life insurance, vision insurance, retirement benefits, short- and long-term disability, each subject to the terms of the applicable program. Additional benefits may apply.