Social Media & Loyalty Specialist at Mitsubishi Motors North America, Inc. | Franklin, TN | $28/hr – $31/hr

Social Media & Loyalty Specialist

Franklin, TN (Hybrid)

$28/hr – $31/hrMid Level3+ years expFull time

Posted 4 months ago

Drive owner engagement and brand reputation by managing social channels, CRM content execution, and cross-functional advocacy initiatives.

Own social engagement and CRM content execution across channels.
Must-have: 3+ years in CRM, lifecycle marketing, or social engagement.
Standout: cross-functional collaboration with Marketing, CX, Brand, and Customer Care.

Monitor brand social channels daily, responding to comments and messages while escalating issues as needed to maintain a positive and responsive owner presence
Track owner sentiment, identify trends, and summarize insights for Marketing, Customer Experience, and Product teams
Respond to owners and prospects across social platforms in a timely, brand-appropriate manner to build trust and advocacy
Support monthly Owner Newsletter content planning, QA, and deployment coordination
Assist with CRM lifecycle and retention communications, including content execution and performance monitoring
Publish approved content across social platforms while ensuring consistency, accuracy, and alignment with brand voice and campaign priorities
Capture Voice-of-Customer (VoC) insights, recurring themes, and owner feedback to inform CRM, CX, and marketing strategies
Support service retention, return-to-market, and owner engagement initiatives
Partner cross-functionally with Brand, Digital, Retail Marketing, CX, and Customer Care teams to ensure a seamless owner experience
Identify and elevate positive owner stories, user-generated content, and advocacy opportunities that strengthen community engagement and brand affinity

3+ years of experience in CRM, lifecycle marketing, social media community management, or customer engagement roles, preferably in a consumer-facing or brand environment
Hands-on experience assisting with social media channels, including community engagement, response management, and escalation handling
Familiarity with CRM platforms and email marketing tools (e.g., lifecycle communications, newsletters, segmentation, and campaign QA)
Strong writing and communication skills with the ability to adapt tone for both owned communications and real-time social engagement
Experience monitoring social sentiment, identifying trends, and translating Voice-of-Customer insights into actionable recommendations
Ability to manage multiple priorities in a fast-paced environment while maintaining accuracy, consistency, and attention to detail
Demonstrated ability to collaborate cross-functionally with Marketing, CX, Brand, and Customer Care teams
Experience identifying or working with user-generated content (UGC) and supporting content amplification or advocacy programs
Strong judgment in customer interaction and escalation management, with a focus on brand reputation and customer experience
Comfortable using data and performance metrics (e.g., engagement, open rates, response SLAs, sentiment) to guide decisions and improve outcomes

Experience balancing CRM execution and social community management in a hybrid, fast-moving role
Familiarity with automotive or similarly complex product ecosystems and customer lifecycles
Strong community-building instincts, with the ability to spark engagement and foster owner-to-owner connection
Excellent writing skills with strong control of tone, voice, and brand consistency
Customer-obsessed mindset with a focus on advocacy, storytelling, and elevating owner experiences

Family First: Enjoy comprehensive healthcare coverage, including medical, dental, and vision plans.
Be a Proud Mitsubishi Ambassador: Take advantage of our Discounted Employee Lease Car program, covering insurance, maintenance, and registration fees, with no down payment or credit check required.
Secure Your Future: Benefit from our 401(k) with Company match and annual contributions based on years of service.
Fuel Your Growth: Access professional development opportunities, including training, tuition reimbursement, and employee resource groups.
Take Time for Yourself: Enjoy up to 30 days of paid time off, including holidays, vacation, and other leave options.
Hybrid Working Environment: Experience the perfect balance of remote and in-office work (~2 days remote, 3 days in-office) at our modern office, located in the vibrant Franklin, TN area.
Thrive in an Open Environment: Experience our collaborative workspace where ideas flow freely.