Social Media Lead

New York City, NY (On-site)

$50K/yr – $80K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own Rylo’s social channels and community, driving growth, engagement, and product adoption through multi-channel content, partnerships, and influencer programs.

  • Social ownership: set strategy, calendar planning, and cross-channel execution for growth and brand impact.
  • Community & partnerships: build online spaces, collaborations, and advocacy to expand reach.
  • Performance & storytelling: analyze results and apply insights to improve content and conversions.

Job Description

Own Rylo's social media strategy, execution, and performance across LinkedIn, X, Instagram, Meta, TikTok, and other channels.

  • Responsibilities: Plan and manage content calendars, creating platform-specific content that drives growth, engagement, brand awareness, and product adoption.
  • Responsibilities: Collaborate with creative and editorial teams to develop compelling content, campaigns, and brand storytelling.
  • Responsibilities: Monitor social trends, audience sentiment, and industry conversations to keep Rylo relevant and culturally attuned.
  • Responsibilities: Grow Rylo’s visibility through community-building, partnerships, advocacy initiatives, and influencer collaborations.
  • Responsibilities: Represent Rylo at industry events, conferences, panels, and networking opportunities.
  • Responsibilities: Analyze social and campaign performance, applying insights to improve content, engagement, and conversions.

Requirements

  • 5+ years of experience in social media, influencer marketing, community management, brand marketing, or advocacy.
  • Proven track record of growing social media audiences, engagement, and brand awareness across multiple platforms (such as LinkedIn and X).
  • Strong copywriting, storytelling, and content strategy skills.
  • Experience building and engaging online communities and strategic partnerships.
  • Passion for inclusivity, accessibility, and empowering underserved communities.
  • Strong project management skills and the ability to manage multiple campaigns and stakeholders.
  • Confident public speaker or on-camera presence (with or without interpretation).
  • Familiarity with social media analytics and performance optimization.
  • Availability to work hours aligned with the Eastern Time Zone.

Nice to have

  • Experience with influencer partnerships, creator outreach, or influencer marketing is a plus.
  • Deep understanding of Deaf culture and communication access.
  • Proficiency in ASL, or strong comfort working with ASL interpreters in Deaf-led spaces.
  • Deep understanding of the accessibility landscape, including relay services (IP CTS, IP Relay) and assistive communication technologies.
  • Video editing or visual storytelling experience is a bonus.

Benefits

  • 😁 Work on a fulfilling, life-changing product (literally)
  • 🗝️ Join as a key player at an early stage and receive generous options
  • 🏖 Unlimited time off and sick days
  • 👯‍♂️ Annual company get-together
  • 🩺 Medical, Dental, and Vision plans with FSA, HSA, and Telehealth benefits
  • 💸 401(k) plan with company match
Rylo logo

Rylo

RyloTM exists to help property managers scale to any size they want, as fast as they want, without the usual chaos of growing a business. We do this by transforming your financial operations into something that doesn’t feel overwhelming. Through our proprietary system, The GrowthTrackTM, and our financial infrastructure, we help you unlock clarity, save time, and create room to grow.This isn’t bookkeeping as usual. It’s an entirely new way to run your back office; with purpose, precision, and people who actually understand what it’s like to be in your shoes.

Founded in 2016
Midlothian, Virginia, USA
5 employees (1 in marketing)

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
1 (20% of company)