Social Media Lead on Pro Bono - Remote

USA (Remote)

Salary Not AvailableMid LevelPart time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive the organization’s social media strategy and content across platforms, with analytics, influencer relations, and brand-building as the core mission.

  • Own end-to-end social content strategy and daily publishing across major platforms.
  • Must-have: Proven experience in social media marketing and content management.
  • Standout: Collaboration with designers and a global, diverse, mission-driven team.

Job Description

Responsibilities

  • Develop and execute comprehensive social media strategies aligned with brand goals and target audiences.
  • Create, curate, and manage engaging content across platforms including Facebook, Instagram, Twitter, LinkedIn, and others.
  • Utilize social listening tools to monitor brand sentiment, industry trends, and competitor activity to inform content and engagement strategies.
  • Manage social media advertising campaigns using Facebook Advertising and other paid promotion tools to maximize reach and engagement.
  • Oversee daily social media management using tools like Hootsuite or Buffer to schedule posts, track performance metrics, and optimize content delivery.
  • Collaborate with graphic designers to produce visually appealing graphics using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
  • Analyze web analytics with Google Analytics and web analytics tools to measure campaign success and refine future strategies.
  • Maintain strong relationships with influencers, partners, and community members to enhance brand reputation through public relations efforts.
  • Proofread all content for accuracy, branding consistency, and tone before publishing.
  • Stay updated on emerging social media trends, platform updates, and best practices in digital marketing.

Requirements

  • Proven experience in social media marketing or digital marketing roles with a focus on content creation and management
  • Strong knowledge of SEO principles along with keyword research techniques to improve content visibility
  • Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus
  • Familiarity with social listening tools like Brandwatch or Sprout Social for monitoring online conversations
  • Experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms
  • Skilled in web analytics tools including Google Analytics to track performance metrics effectively
  • Excellent written communication skills with an eye for proofreading and branding consistency
  • Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment
  • Our Vision is to "Create a World Where Giving and Volunteering Are a Natural Part of Everyday Life." (implied through description)

Preferred

  • Experience creating META Threads/Facebook Reels
  • Competence with Google Workspace Tools and Salesforce
  • Knowledge of e-commerce platforms and digital marketing strategies that support online sales growth is desirable
  • Experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms
  • Familiarity with social listening tools like Brandwatch or Sprout Social for monitoring online conversations
  • Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus

Benefits

  • Part-time, flexible remote positions
  • Opportunity to work with a diverse, global team representing over 25 cultures
  • Gain experience at a *Tech for Good* nonprofit
  • With proven success & positive attitude, is may facilitate J1, OPT visas

UniversalGiving

UniversalGiving® (UG) is an award-winning 501(c)3 nonprofit organization whose vision is to “Create a World Where Giving and Volunteering Are a Natural Part of Everyday Life.TM"Using our website, people can donate to and volunteer with top performing projects all over the world. Our projects are vetted through a proprietary Quality ModelTM to ensure the most effective, trustworthy philanthropy possible.Unique to UG, we take no cut on donations made through our site - 100% of your donation goes directly to the cause!UniversalGiving® Corporate (UGC) is a customized service that helps companies manage and scale their global corporate social responsibility programs. UGC handles the strategy, operations and NGO vetting to ensure the success of international giving and volunteering programs.UG has been profiled on CBS and FOX Business Network, and has also been featured in BusinessWeek, WomenEntrepreneur, Oprah.com, NBC News, The Christian Science Monitor, The New York Times, The Financial Times, CNNMoney.com, Change.org and See Change Magazine.CEO Pamela Hawley is an expert blogger on CSR and contributes to both Fast Company and CSRwire. She also manages her own blog, Living & Giving (pamelahawley.wordpress.com). You can follow her on Twitter (@pamelahawley) and Facebook (facebook.com/Pamela.Hawley.Professional)UG runs the PhilanthroPost blog (philanthropost.wordpress.com) and can be found on Facebook (www.facebook.com/UniversalGiving.org) and Twitter (@UniversalGiving).Connect With UsFacebook: UniversalGivingTwitter: @UniversalGivingYoutube: @UniversalGivingUGInstagram: @UniversalGivingPinterest: @UniversalGiving

Founded in 2002
San Francisco, California, USA
24 employees (1 in marketing)

Traffic Signals

Monthly Visitors
4.3K
Traffic Source Mix
Search
32.5%
Direct
47.9%
Referral
9.6%
Social
8.7%
Paid
1.1%

Headcount Trend

Current headcount: ~24

Marketing Team

Marketing Roles Posted (Last 30 Days)
1