Social Media Lead ( Health )- Hybrid, MD

Responsibilities

• Serve as the client's lead social media expert, supporting monitoring, executing, filtering, and measuring the client's social media presence
• Develop strategies and guidance to enhance the client's presence and engagement with its audience on social media channels
• Own the client's day-to-day social media presence, from strategy through execution, serving as the client's lead social media expert
• Plan and lead social media campaigns tied to national observances and key events
• Develop and publish engaging, on-brand content across platforms in compliance with plain language and accessibility standards
• Lead real-time social media event coverage, such as Twitter chats and Facebook Live
• Monitor performance and social listening data, translating results into actionable recommendations for client and leadership review
• Partner directly with client communications staff and leadership to guide social media strategy and brand presence
• Plan and lead social media events, such as Facebook Live, Live-Tweeting, and Twitter chats, including strategy, graphics support, and day-of coordination
• Manage analytics for the client's program, track and report performance data, and provide recommendations for improvement

Requirements

• Bachelor's degree in marketing, communications, or a related field
• 5+ years of experience creating social media strategy and developing and managing social media presence for a federal government client
• 5 + years of experience creating and maintaining a federal agency's brand identity and public health education campaigns across multiple social media platforms
• US Citizenship required by the contract
• Demonstrated experience with social media platform management, content development, analytics, and listening tools
• Experience working with government agencies to build social media communications plans
• Experience presenting social media strategy and performance to senior leadership or client stakeholders
• Demonstrated experience integrating creative, data/analytics, and/or other client services teams to develop fully integrated, insight-driven campaigns
• Experience developing social media and communications plans and presenting to leadership teams
• Detail oriented with the ability to work in a fast-paced environment and manage multiple projects, deadlines, and priorities

Preferred

• Demonstrated experience integrating creative, data/analytics, and/or other client services teams to develop fully integrated, insight-driven campaigns
• Experience developing social media and communications plans and presenting to leadership teams