Responsibilities

• Plan and execute a consistent social media strategy across Instagram, Facebook, and other relevant platforms
• Create and publish high-quality, engaging content (posts, reels, stories, short-form video)
• Develop monthly content calendars aligned with clinic priorities (well-child visits, seasonal illnesses, back-to-school, etc.)
• Capture in-clinic content (staff features, educational snippets, behind-the-scenes moments) while maintaining strict HIPAA compliance
• Help establish Hobble Creek Pediatrics as a trusted voice for pediatric education in the community
• Identify and execute growth strategies (campaigns, trends, collaborations, giveaways, etc.)
• Monitor engagement and respond to comments/messages appropriately
• Track and report on performance, including: Following growth, Engagement rates, Content performance, Present monthly insights and recommendations to clinic leadership.

Requirements

• Current student or recent graduate in Marketing, Communications, Business, or related field
• Strong understanding of social media platforms (Instagram, Facebook, TikTok preferred)
• Experience creating content (graphics, reels, short-form video)
• Familiarity with tools like Canva, Adobe Creative Suite, CapCut, or similar
• Strong writing and storytelling skills
• Comfortable being proactive, taking initiative, and working independently
• Professionalism and ability to work in a healthcare environment
• Interest in healthcare, pediatrics, or community outreach strongly preferred

Preferred

• Experience growing a personal or business social media account
• Basic photography or videography skills
• Understanding of analytics tools and performance tracking
• Experience with healthcare or HIPAA guidelines.