Social Media Intern

Responsibilities

• Assist in maintaining all social media platforms for Portage Learning and Portage Community.
• Collaborates with internal and external partners to plan, manage, and develop new social media content for use across Facebook, Instagram, Twitter, YouTube, TikTok, and LinkedIn.
• Assist in the execution of social media communications strategy through content development, calendar management, and relationships with internal and external partners.
• Monitor the daily voice of Portage Learning and Portage Community by interacting with comments and followers.
• Make marketing team aware of any key issues and consult with internal teams as needed to formulate appropriate responses.
• Help build and engage online audiences and communities including but not limited to: content development, brand advocacy/awareness, and facilitate conversation.
• Contribute to monthly social media analytics and reports. Identify high-preforming ideas and new methods to implement.
• Monitor social media platforms through AgoraPulse and Brand24 to identify brand perception through social listening.
• Assist on paid social media and Google ad campaigns.
• Engage in weekly professional development sessions as part of the summer internship cohort, cultivating collaboration, strengthening skills, and encouraging continuous learning.

Requirements

• Currently pursuing an undergraduate degree in marketing, design, or related field.
• Successful completion of a background check and current and/or ability to obtain the following clearances: Child Abuse, State Police, and FBI Fingerprinting.
• Must be a natural storyteller, detail-oriented, and able to work both independently and within a team.

Preferred

• Knowledge of social media platforms and algorithms.
• Familiarity with social media monitoring and analytical platforms.
• Demonstrated ability to maintain and increase professional knowledge of the latest trends, practices, programs, and applications evolving in social media/networking.
• Experience with the basic usage of most social media platforms including analytics, and community management.
• Excellent communication (written, verbal, listening and public speaking) skills.
• Must be service oriented with a focus on helping others.
• Ability to multi-task, set priorities and achieve desired goals.
• Ability to use Microsoft Office Suite, Adobe, and ability to learn software/new programs quickly.
• Familiarity with podcast production.