Responsibilities

• Create engaging social media content including posts, graphics, stories, photography, and short-form videos tailored to platforms such as Facebook, Instagram, LinkedIn, X, and YouTube.
• Create and edit short-form video content, including Instagram Reels, YouTube Shorts, and other emerging social media formats that support member engagement and brand awareness.
• Assist in writing captions that reflect NuMark's voice, mission, and compliance standards
• Support planning, scheduling, and publishing content using Hootsuite
• Notify the Marketing Manager when member inquiries or direct messages require follow-up
• Identify opportunities for positive engagement and member storytelling
• Support marketing campaigns promoting products such as loans, checking accounts, digital banking, financial education, and youth programs
• Contribute to developing strategies that grow audience engagement
• Assist in coordinating social media assets for events, seminars, sponsorships, and community initiatives
• Track performance metrics including reach, engagement, clicks, and follower growth