Responsibilities

• Plan, storyboard, and produce vertical videos featuring local businesses (quick interviews, b‑roll, day-in-the-life, product spotlights).
• Shoot mobile-first content and edit for Reels, TikTok, and Shorts (strong hooks, pacing, native text/effects, captions, thumbnails).
• Appear on camera or conduct on-camera interviews as needed; bring energy and clarity on screen.
• Write engaging captions tailored to each platform’s best practices and trends.
• Publish content and help manage a simple content calendar.
• Track performance with native analytics; summarize learnings and iterate.
• Coordinate with local businesses for filming logistics, permissions, and releases; follow brand/content guidelines.
• Create basic still graphics and thumbnails in Canva.
• Maintain organized media libraries (naming, storage, asset handoff).
• Practice accessibility-first publishing (captions, contrast, alt text).