Responsibilities

• Social Media Platform Management
• Publish and schedule content across Hendrick Motorsports’ social media platforms in alignment with the approved content calendar.
• Ensure all posts meet established brand standards for tone, voice and accuracy.
• Monitor social media channels for engagement, comments and direct messages and route or escalate items appropriately.
• Support real-time posting during race weekends, events and major announcements.
• Maintain organized publishing workflows and asset management processes.
• Compile weekly and monthly social media performance reports.
• Track audience growth, engagement and content performance metrics.
• Identify trends and provide insights to improve performance and engagement.
• Maintain organized reporting dashboards and documentation.

Requirements

• Bachelor’s degree (required) in communications, marketing, journalism or digital media
• Demonstrated experience managing social media platforms for a brand, organization or comparable entity
• Proven ability to create engaging social-first content including photography, short form video or graphic design
• Exceptional writing and editing skills with a strong command of brand voice and tone
• Strong working knowledge of major social media platforms including Instagram, X, Facebook, LinkedIn, YouTube and TikTok
• Experience using creative tools such as Adobe Creative Suite, Canva or similar platforms
• Working understanding of social media analytics and reporting
• Strong organizational skills, attention to detail and ability to manage multiple priorities
• Collaborative mindset with the ability to work effectively across departments and teams
• Ability and willingness to work weekends during the NASCAR season including race weekends and key events