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Hendrick Motorsports

Brand

Company overview

Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned more than 250 points-paying race victories and a record 14 car owner championships in the premier NASCAR Cup Series. The organization fields four full-time Chevrolet teams on the Cup circuit with drivers Kyle Larson, Chase Elliott, William Byron and and Alex Bowman. Headquartered in Concord, North Carolina, Hendrick Motorsports employs more than 600 people.
Founded in 1984
USA
603 employees (61 in marketing)
www.hendrickmotorsports.com

Salaries

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People

Marketing leadership

Laura Doucette
Laura Doucette
Director, Marketing Account Services
At the company for 18 years 8 months
Jesse E.
Managing Director, Marketing
At the company for 24 years 8 months
Ashly Ennis
Ashly Ennis
Communications Manager & Public Relations Representative No. 24 Team
At the company for 7 years 10 months

Headcount trend

Company growth over the last 12 months

Headcount +9.4% year over year

Audience

Monthly website visitors
249.5K
Month over month+7.4%
Quarter over quarter-7%
Top sourceSearch (60.2%)
Ad budget per month$3.0K
Average search rank43.7
Traffic source mix
Search
60.2%
Direct
32.7%
Referral
3.9%
Social
2.7%
Paid referral
0.4%

LinkedIn followers

Follower count and growth

Total followers

49.1K

12-mo growth

+20%

Monthly growth

+1.8%

News

Links

www.hendrickmotorsports.comLinkedInCrunchbaseX (Twitter)