Content Creator

Concord, NC (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive video production and on-site storytelling for Hendrick Motorsports across social, digital, and partner campaigns.

  • Produce video-forward content for social channels, site, and campaigns.
  • Must-have: 3+ years in video production with a strong portfolio.
  • Standout: Experience capturing fast-paced live events and race-weekend content.

Job Description

Responsibilities

  • Produce high-quality, video-forward content supporting Hendrick Motorsports marketing and digital initiatives.
  • Capture race-weekend content on-site, including behind-the-scenes storytelling driver features and partner integration.
  • Develop, shoot and edit video content for social media, HendrickMotorsports.com, Partnership activations, Brand campaigns, o Internal communications
  • Contribute photography assets when appropriate to support digital and marketing needs.
  • Assist with light graphic design or content formatting as needed for social and digital platforms.
  • Collaborate regularly with the social media team to align content with platform strategy and performance insights.
  • Work closely with designers, producers and fellow content creators within Creative Services to execute integrated projects.
  • Partner cross-functionally with marketing, partnerships, communications and competition teams.
  • Manage footage and digital assets with strong organizational discipline.
  • Maintain production equipment and follow best practices in field production environments.

Requirements

  • 3+ years of experience in video production and digital content creation.
  • A strong portfolio demonstrating video-forward storytelling (portfolio required for consideration). Submit portfolio, as an attachment with resume or share as a link on resume.
  • Proficiency in shooting and editing video (Adobe Premiere Pro required; After Effects a plus).
  • Working knowledge of photography and photo editing workflows.
  • Basic design proficiency (Adobe Photoshop and/or Illustrator) sufficient for social and digital content support.
  • Experience capturing content in live-event or fast-paced environments.
  • Willingness and ability to travel regularly throughout the 38-week NASCAR season, including weekends.
  • Strong understanding of social media platforms and digital-first content strategy.
  • Demonstrated ability to work effectively within a collaborative marketing environment.
  • Strong organizational and communication skills.

Preferred

  • Experience in auto racing or other professional/collegiate sports.
  • Familiarity with short-form vertical video formats.
  • Drone certification (Part 107) a plus.
  • Experience working within established brand guidelines
Hendrick Motorsports logo

Hendrick Motorsports

Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned more than 250 points-paying race victories and a record 14 car owner championships in the premier NASCAR Cup Series. The organization fields four full-time Chevrolet teams on the Cup circuit with drivers Kyle Larson, Chase Elliott, William Byron and and Alex Bowman. Headquartered in Concord, North Carolina, Hendrick Motorsports employs more than 600 people.

Founded in 1984
USA
603 employees (61 in marketing)

Traffic Signals

Monthly Visitors
249.5K
Monthly Google Ads Budget
$3K
Traffic Source Mix
Search
60.2%
Direct
32.7%
Referral
3.9%
Social
2.7%
Paid
0.4%

Headcount Trend

Current headcount: ~603

Marketing Team

Marketing Team Size
35 (6% of company)
Median Career Experience
18 years
Median Tenure
13.2 years
Marketing Roles Posted (Last 30 Days)
1

Recent News