Social Media and Influencer Marketing_05

Responsibilities

• Become a key member of the agency’s influencer team, participating in new business opportunities and identifying new trends, POVs and thought leadership related to the industry
• Develop comprehensive influencer strategies across industries, verticals, and brand programs
• Recommend the optimal influencer approach relevant to a client’s program objectives, including demonstrating how the influencers you recommend align with a client’s target audience
• Regularly identify and vet new and up-and-coming influencers for current-, future-, short- and long-term programss
• Create meaningful relationships with online influencers to deliver above and beyond content and engagement for clients
• Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients
• Integrate paid, owned, and earned influencer tactics into a larger cohesive digital and media strategy
• Identify creative ways to break through with influencers through earned tactics
• Work with our analytics team to report on results that align to the customer journey and deliver insights and learnings

Requirements

• Bachelor’s Degree
• 3-5+ years’ experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically developing and executing influencer programs
• Excellent verbal, written, presentation and problem-solving skills
• Experience working with influencer networks, individual influencers and influencer identification, management, and measurement tools
• Experience creating and executing paid social and digital campaigns across social channels such as TikTok, Snapchat, Twitter, Instagram, Facebook and Pinterest, YouTube
• Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency