Responsibilities

• Lead Beta Bionics' organic social media strategy across key consumer and healthcare professional channels, ensuring social media supports broader marketing, commercial, clinical, and brand objectives.
• Translate integrated marketing campaigns, product education, clinical milestones, conferences, advocacy initiatives, and community priorities into engaging, platform-specific social content.
• Monitor industry trends, audience insights, and competitive activity to identify opportunities and continuously evolve Beta Bionics' social media presence.
• Manage agency in developing the social content strategy and editorial calendar, and publishing platform-specific content across all social channels.
• Partner with Consumer Marketing, HCP Marketing, Clinical, Product, and Creative teams to develop engaging, compliant content that reflects the Beta Bionics brand.
• Build and nurture an engaged online community through community management, social listening, and user-generated content while fostering meaningful engagement across patient, caregiver, healthcare professional, and advocacy audiences.
• Lead Beta Bionics' influencer marketing strategy and manage creator agency partners.
• Build, grow, and activate the Beta Bionics Patient Ambassador Program by cultivating relationships with passionate product users and advocates.
• Foster and amplify authentic creator, ambassador, and community partnerships that increase awareness, education, trust, and advocacy while ensuring all content meets regulatory and brand standards.
• Partner closely with Consumer Marketing, HCP Marketing, Creative Design, Clinical, Med Affairs, Legal, Regulatory, Product, and Customer Care on content and messaging.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5–7 years of experience in social media, influencer marketing, content strategy, digital marketing, communications, or related disciplines.
• Hands-on experience developing and executing organic social media strategies across multiple platforms—including Instagram, Facebook, TikTok, LinkedIn, Reddit, YouTube, and emerging channels—for diverse audiences, including consumers, healthcare professionals, and corporate communications.
• Experience managing external agencies and collaborating effectively with cross-functional teams.
• Demonstrated experience with content strategy, organic social media, community building, KPI measurement, and influencer content.
• Excellent writing, storytelling, editorial judgment, and creative direction skills.
• Experience translating technical, clinical, or regulated content into engaging customer-facing communications.
• Comfortable leveraging AI-powered tools to improve productivity, content development, and marketing execution.
• Travel up to 20% of the time.
• Flexibility to work evenings and weekends if necessary to complete urgent priorities or to deliver time-sensitive social media initiatives.

Preferred

• Experience in healthcare, medical device, pharmaceutical, biotechnology, or life sciences industries.
• Experience working with external agencies, patients, and healthcare professionals.
• Familiarity with digital analytics, social listening, and influencer management.
• Experience with DTC, patient, caregiver, HCP, and advocacy group engagement.
• Knowledge of paid social media is a plus.

Benefits

• Our comprehensive benefits package includes:
• Competitive base, bonus, plus equity
• Medical, dental, and vision insurance
• Employer-paid life, disability, and EAP coverage
• 401(k) Plan with company match
• Employee Stock Purchase Plan
• Open PTO Policy, 10 Paid holidays