Responsibilities

• Concept, capture, and publish engaging, platform-native content across priority social platforms, including META, TikTok, YouTube, and other emerging channels.
• Create short-form video and timely lo-fi content that reflects platform best practices and audience behavior.
• Partner with internal teams, creators, and external partners to guide content development and ensure alignment with brand standards and quality expectations.
• Oversee content from ideation through publishing, ensuring timely delivery and adherence to brand standards.
• Act as a consistent and responsive brand presence across platforms, managing inbound and outbound engagement.
• Monitor community sentiment and escalate customer issues appropriately in partnership with Customer Care and Product teams.
• Execute social initiatives aligned with marketing goals and brand priorities.
• Develop and manage content calendars aligned to campaigns, seasonal initiatives, and product moments.
• Define and track key performance indicators including reach, engagement, traffic, and sentiment.
• Analyze performance trends and translate insights into clear, actionable improvements.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• 4–7 years of experience in social media and influencer marketing for a consumer-facing brand, preferably within food, grocery, retail, or omnichannel environments with brick-and-mortar presence.
• Demonstrated experience creating and executing social and influencer content that improved measurable performance outcomes.
• Experience managing influencer and creator partnerships end-to-end, including briefing, coordination, contracts, and performance evaluation.
• Strong platform fluency across Instagram, TikTok, and Facebook, with hands-on experience creating short-form, platform-native content.
• Strong writing and content development skills, with the ability to produce clear, engaging, audience-appropriate social content.
• Experience collaborating cross-functionally and working with external partners or agencies.
• Comfortable using social analytics tools and dashboards (e.g., Meta Insights, TikTok Analytics, Sprout or similar) to inform decisions and optimize performance.
• Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• A genuine passion for social platforms, creator culture, and food.