Social Media and Influencer Manager

Responsibilities

• Plan out and help direct or create original content that will increase KPIs such as reach, impressions, views, and engagement
• Help design and execute influencer marketing campaigns that align with brand objectives, focusing on both organic and paid influencers
• Discover and establish relationships with new organic influencers while maintaining and nurturing relationships with existing influencers
• Monitor, analyze, and report on the performance of influencer campaigns
• Organize and execute product shipments and gift mailers to influencers and brand ambassadors
• Negotiate contracts and manage agreements with larger paid influencers
• Research competitive and social media trends and inform broader marketing team regarding potential opportunities
• Manage content calendar and provide guidance for content creators
• Collaborate closely with Brand Management team to ensure all social media content aligns with brand image

Requirements

• 3 to 5 years of experience in social media marketing, either at an agency or in-house
• Possess an eye for aesthetic curation and cohesive visual and written storytelling
• Experience with contracts, negotiations and invoicing
• Experience with budget management and reporting on KPIs
• Experience in all major platforms: TikTok, Instagram, Pinterest, Facebook, Twitter, LinkedIn
• Experience in analytics tools such as: Dash Hudson, Hootsuite or Sprout Social
• Experience in influencer or content creator platforms such as: Tagger, Lefty or Perpetua/cobrand
• Strong verbal and written communication skills
• A bachelor’s (or equivalent) degree in marketing