Responsibilities

• Develop and execute a social media growth strategy across all platforms
• Plan and manage a consistent content calendar
• Work closely with the videographer and creative team to turn raw footage into high-performing content
• Identify trends and adapt them to LoopRoots’ mission and voice
• Optimize content for engagement, reach, and audience growth
• Monitor analytics and adjust strategy based on performance
• Engage with followers, comments, and messages to build community
• Support campaigns related to fundraising, awareness, and program launches

Requirements

• Experience managing or growing social media accounts (personal or professional)
• Strong understanding of Instagram, TikTok, YouTube Shorts, and LinkedIn
• Ability to identify trends and create engaging content strategies
• Creative thinker with strong storytelling instincts
• Organized and able to manage content planning independently
• Passion for social impact, nonprofit work, or justice reform

Preferred

• Experience with Canva, CapCut, or similar tools
• Experience working with nonprofits or mission-driven organizations
• Basic understanding of analytics tools such as Instagram Insights or TikTok Analytics

Benefits

• Hands-on experience building and scaling a nonprofit brand
• Opportunity to lead and shape social media strategy from the ground up
• Portfolio-building work with real-world impact
• Direct collaboration with the founder and leadership team
• Potential for future paid opportunities as the organization grows