Social Media Marketing Specialist
California Dreamin Hot Air Balloon Adventures
San Diego, CA (Remote)
In-houseTemporaryIntern/new grad
11 hrs ago
Social Media Growth Manager
Doral, FL (On-site)
Salary Not AvailableSenior LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own a strategy-driven social growth program for a premium lifestyle brand, turning trend discovery into scalable content and influencer partnerships that boost reach, engagement, and followers.
- Growth Systems: Build and optimize short-form video programs, posting schedules, and scalable content pipelines.
- Creator & Partnerships: Recruit, manage, and train creators; run influencer outreach and campaign partnerships.
- Measurement & Iteration: Track key metrics, test strategies, and align launches with brand initiatives.
Job Description
Responsibilities
- Develop and execute the overall TikTok and Instagram growth strategy
- Manage and grow the brandâs social media channels daily
- Create, oversee, and optimize short-form video content for engagement and growth
- Build scalable content systems and posting schedules
- Identify viral trends, content opportunities, and platform growth strategies
- Recruit, manage, and coordinate influencers, creators, and UGC contributors
- Train creators and influencers on brand messaging, positioning, and content style
- Lead influencer outreach and partnership campaigns
- Monitor analytics, engagement, follower growth, and performance metrics
- Continuously test and improve content strategy based on platform performance
Requirements
- Proven experience significantly growing TikTok and/or Instagram accounts for brands
- Strong understanding of social media growth strategy and platform algorithms
- Experience managing influencer marketing campaigns and creator relationships
- Strong short-form video production and editing skills
- Ability to independently manage content strategy and execution
- Strong understanding of audience psychology, engagement, and viral content
- Highly organized, proactive, and results-oriented
Preferred
- Experience growing food, wellness, lifestyle, or consumer product brands
- Experience scaling accounts to large followings and high engagement levels
- Experience with TikTok Shop, affiliate marketing, or paid social campaigns
- Experience managing teams of creators or freelancers
Benefits
- Bonus based on performance
