Social Media Growth Manager

Doral, FL (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Drive growth for Le Marinier’s TikTok and Instagram by owning content strategy, influencer partnerships, and cross-team launches to accelerate engagement, followers, and brand lift.

  • Growth ownership: lead end-to-end social strategy, content production, and posting cadence for TikTok/Instagram
  • Influencer & creator network: recruit, manage, and coordinate creators with brand messaging and content style
  • Analytics & optimization: monitor performance, test content, and iterate to improve reach and engagement

Job Description

Responsibilities

  • Develop and execute the overall TikTok and Instagram growth strategy
  • Manage and grow the brand’s social media channels daily
  • Create, oversee, and optimize short-form video content for engagement and growth
  • Build scalable content systems and posting schedules
  • Identify viral trends, content opportunities, and platform growth strategies
  • Recruit, manage, and coordinate influencers, creators, and UGC contributors
  • Train creators and influencers on brand messaging, positioning, and content style
  • Lead influencer outreach and partnership campaigns
  • Monitor analytics, engagement, follower growth, and performance metrics
  • Continuously test and improve content strategy based on platform performance

Requirements

  • Proven experience significantly growing TikTok and/or Instagram accounts for brands
  • Strong understanding of social media growth strategy and platform algorithms
  • Experience managing influencer marketing campaigns and creator relationships
  • Strong short-form video production and editing skills
  • Ability to independently manage content strategy and execution
  • Strong understanding of audience psychology, engagement, and viral content
  • Highly organized, proactive, and results-oriented

Preferred

  • Experience growing food, wellness, lifestyle, or consumer product brands
  • Experience scaling accounts to large followings and high engagement levels
  • Experience with TikTok Shop, affiliate marketing, or paid social campaigns
  • Experience managing teams of creators or freelancers

Benefits

  • Bonus based on performance