Social Media Growth Lead

San Diego, CA (Remote)

$85K/yr – $110K/yrSenior LevelFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own social content engine that turns editorial and thought leadership into platform native formats, with repeatable formats and campaigns that scale across organic, paid, and partnerships.

  • Translate and repurpose BWZ editorial into platform-native formats across channels.
  • Build repeatable social formats, loops, and growth campaigns to drive subscriber growth and engagement.
  • Align content with editorial priorities and partnerships to convert social audiences into owned-channel relationships.

Job Description

  • Translate BWZ content and thought leadership into platform-native social formats
  • Capture and repurpose video, written, audio, and event content
  • Create short-form, platform-native content across relevant channels
  • Identify and extract the strongest moments from editorial, interviews, audio, events, and expert conversations
  • Translate complex ideas into formats that are clear, engaging, shareable, and repeatable
  • Build recurring social formats that strengthen audience habits over time
  • Experiment with emerging formats, platform features, and content packaging approaches
  • Build and execute social growth campaigns across organic, paid, partner, and platform channels
  • Launch campaigns tied to editorial priorities, events, research, thought leadership, and audience initiatives
  • Use organic distribution, paid amplification, partnerships, and employee/founder amplification to extend reach
Black & White Zebra logo

Black & White Zebra

We're the media tech company helping millions of people succeed at work.Through our publications and communities we help people get skilled, confident and connected. We support organizations with better led teams, equipped with the right tools, knowledge and skills.

Founded in 2012
Vancouver, British Columbia, CAN
79 employees (38 in marketing)