Responsibilities

• Own the daily publishing workflow across YouTube (priority 1), Instagram (priority 2), and LinkedIn (priority 3). This means writing captions, scheduling posts, managing comments and DMs, and publishing across all platforms. Your editors deliver the video assets; you package and push them live.
• You are the strategist, not the editor. You will manage two full-time VAs (video editors) by giving them clear direction, timestamps, and creative vision. You write the hooks, titles, and conceptualize the thumbnails that earn attention organically.
• Spearhead the expansion of Brett's personal YouTube channel, planning and directing two new flagship series: "The Journey" and "Behind the Diary".
• Drive qualified leads into intro calls from organic content. Optimize CTAs, DMs, and content funnels. Track what content actually converts and work directly with sales to refine messaging.
• You are measured on booked calls — not vanity metrics.
• Lead the marketing department's weekly L10 meetings. Track and report on weekly KPIs (scorecard). Manage the editing team's workflow and ensure high-quality, on-time delivery.
• Double down on what works and kill what doesn't. Focus on retention, CTR, and conversion. Move fast, test hooks, formats, and angles.

Requirements

• Proven track record growing accounts organically (specifically YouTube and Instagram).
• Experience driving inbound leads without paid ads.
• Strong understanding of hooks, storytelling, and audience psychology.
• Leadership ability to manage and direct a remote editing team.
• Fast execution, high ownership, competitive, and numbers-driven.

Preferred

• Bonus: Experience with founders, personal brands, or high-ticket/consulting offers.