Responsibilities

• Enterprise Social Media Strategy & Leadership
• Establish and execute Truist's enterprise social media vision, strategy, operating model, and roadmap.
• Lead the Social Media Center of Excellence as a strategic partner to Consumer, Wealth, Wholesale, Commercial, and Enterprise functions.
• Partner closely with Content Experiences, Influencer Marketing and Teammate Social Advocacy leaders to deliver an integrated enterprise content and social ecosystem.
• Develop integrated social media strategies that support enterprise growth, client acquisition, engagement, retention, reputation, and advocacy objectives.
• Align social media priorities to business, brand, and communications strategies across the organization.
• Serve as executive advisor to senior leaders on social media opportunities, risks, trends, and emerging platform developments.
• Drive innovation and continuously elevate Truist's social media capabilities and market leadership position.
• Connected Social Ecosystem Management
• Lead an integrated social ecosystem that includes:

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
• Ten years of related experience or an equivalent combination of education and experience, managing teams
• Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience
• Demonstrated contribution to marketing strategy development to solve complex and/or unique operational problems
• Sound and comprehensive understanding of business and organizational strategies and processes
• Significant budget management experience
• Deep understanding of clients using research and analytics to ensure marketing success
• Ability to lead large projects of significant complexity and notable risk exposure
• Strong relationship building skills, with the ability to influence others at senior levels to adopt a new perspective
• Knowledge of the industry’s competitive landscape and an understanding of the market and regulatory factors that shape the industry

Preferred

• 10+ years of progressive leadership experience in social media, digital marketing, communications, or integrated marketing.
• 7+ years leading enterprise teams within large, matrixed organizations.
• Deep experience managing social media programs in highly regulated industries, preferably financial services.
• Demonstrated success leading integrated organic and paid social media ecosystems at scale.
• Experience developing governance, risk management, and compliance frameworks.
• Proven track record managing agency and platform partnerships.
• Strong experience building executive reporting, measurement frameworks, and ROI models.

Benefits

• General Description of Available Benefits for Eligible Employees for Regular Teammates: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.