Responsibilities

• leading social media marketing initiatives
• crafting and executing content strategies
• managing social media platforms to optimize engagement
• overseeing day-to-day content creation
• campaign management
• social media analytics
• audience targeting
• identifying trends

Requirements

• Proficiency in Social Media Marketing and Social Media Optimization (SMO)
• Strong skills in Communication and Public Relations
• Expertise in creating and driving Content Strategy
• Proven ability to analyze social media metrics and adapt strategies for maximum performance
• Demonstrated leadership experience in managing social media channels and campaigns
• Exceptional organizational and time-management skills

Preferred

• Bachelor's degree in Marketing, Communications, or a related field is preferred
• A deep understanding of Latino culture and Hispanic market trends is highly valued