Responsibilities

• Develop and execute social media strategy across Pickle Juice and future brands
• Manage and grow social channels, including TikTok, Instagram, Facebook and LinkedIn
• Establish and grow our TikTok presence from the ground up
• Create engaging social content, including short-form video, graphics, photography and copy
• Develop and manage content calendars aligned with brand and business priorities
• Build an influencer and creator community, including identifying partners, developing relationships, negotiating agreements and managing campaigns
• Manage community engagement and identify opportunities to grow brand awareness and advocacy
• Plan, launch and optimize paid campaigns across Meta, TikTok, Google/YouTube and other relevant channels
• Manage paid media budgets, targeting, creative testing and ongoing optimization
• Drive brand awareness, traffic, customer acquisition and e-commerce/retail sales

Requirements

• Proven experience across social media, content creation and paid digital marketing
• Strong understanding of TikTok, Instagram, Facebook and emerging social platforms
• Experience managing Meta and other paid digital campaigns and budgets
• Experience building and managing influencer/creator relationships
• Hands-on experience with Shopify and email marketing platforms
• Strong short-form video and content creation skills
• Understanding of digital and e-commerce performance metrics
• Experience with tools such as Canva, Adobe Creative Suite, CapCut or similar
• Self-motivated, highly organized and comfortable managing multiple priorities

Preferred

• Preferred: Experience with CPG, beverage, wellness or lifestyle brands; TikTok Shop; Klaviyo; photography/videography; and new brand or product launches.